Running your business fine and well, with improving sales and traffic of purchasers, is just one of the few things that a moving business will show. But all these will only last so long. A business must also remember that retaining current customers is equally, if not more important than obtaining new ones. Customer retention is a cost effective and very profitable strategy, but in order to ensure the longevity of a business, it is by all means a must in every business plan. Just remember, 80% of sales come from an estimated 20% of your entire customer and clientele base. In ...

These days, consumers have more choice than ever before, through more diverse channels from storefront to mail order to online. Expectation is higher than ever. Companies that fail to live up to that expectation find customers leaving without comment - the majority of dissatisfied customers will not complain, in fact they will simply just change suppliers. It's way easier and much more convenient. Those businesses that introduce an exceptional level of customer service are differentiating themselves from the competition in an increasingly saturated market place. Which is a wonder why till this day; many businesses are still failing to address the issues ...