Running your business fine and well, with improving sales and traffic of purchasers, is just one of the few things that a moving business will show. But all these will only last so long. A business must also remember that retaining current customers is equally, if not more important than obtaining new ones. Customer retention is a cost effective and very profitable strategy, but in order to ensure the longevity of a business, it is by all means a must in every business plan. Just remember, 80% of sales come from an estimated 20% of your entire customer and clientele base. In ...