These days, consumers have more choice than ever before, through more diverse channels from storefront to mail order to online. Expectation is higher than ever. Companies that fail to live up to that expectation find customers leaving without comment - the majority of dissatisfied customers will not complain, in fact they will simply just change suppliers. It's way easier and much more convenient. Those businesses that introduce an exceptional level of customer service are differentiating themselves from the competition in an increasingly saturated market place. Which is a wonder why till this day; many businesses are still failing to address the issues ...