A) Make It Easy For Customers / Clients To Give Feedback If possible, put up a customer hotline for your business, and also allow the customers to give feedback anonymously (not everyone likes to disclose their personal information). When they are able to remain anonymous, in leads to more honest feedback. B) Thank You For Your Feedback If a customer is giving feedback, even if it is in the form of a rude complaint, you must realize that you are benefiting from his/her frustrations. Do give some form of compensation as a nice thank you note no matter what the feedback may be so ...